I saw this image on Facebook:
I don't know who drew the image or invented the idea (I think some of my old Peacemaker friends, from way back when!), but I really liked the concept. So I googled the term and came up with this website:
Non-Consumer Advocate.
Of course the idea of a Buyerarchy of Needs is a play on Maslow's Hierarchy of Needs. We Americans (and not just Americans!) often can't distinguish between wants and needs. If we learned to do that, we could spare the earth.
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